BannerBattle – technology-supported spectator experiences

Last spring I was involved in a design project called iSport at Interactive Spaces with focus on technology-supported spectator experiences. The aim of the project was to explore how to design interactive technology for spectator experiences throughout a series of design experiments. This post is a brief overview of the design experiment, called BannerBattle.

Today, most technological systems at sporting events are aiming at augmenting the sports activity at the pitch. The aim of this experiment was to explore  how interactive technologies can support spectator’s experiences when designing for the social experiences emerging among the spectators at the stands.

The technological setup of the experiment consisted of two sets of a large banner displays (6m x 80cm), a camcorder, a microphone and a media server, as shown above. Each setup (banner display, camcorder, microphone, and media server) was located in front of each fan group. The camcorder and microphone was monitoring and tracking the spectators activities (sound and motion) at the stands. The spectators activity was converted to a filtered video output displayed at both banner displays. The filter applied on each video stream saturated the teams colors so it was clear which video belongs to which spectators. The more physical activity the camcorders tracked at the stands and the more loud the spectators cheered/song, the more area of the banner display would each fan group capture from the rival spectators real-a-state. In this way spectators supporting each team could see a filtered video stream of themselves and battle each other in being the most physical active and loud spectators in the arena. And the most dominating and active spectators in the arena would have the most arena of the banner display available for their own video stream, as shown below where AGF (the blue colored team) is the most dominating.

We did two design experiments with the BannerBattle. The second time we did some small changed to the interface and some changes in how the activity in the stands was ranked in the battle between the spectators.

Video from both experiments:


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